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Mr. Kihara and Sorajiro to Join World Environment Day!
"Sora Fest" - Sorajiro's 10th anniversary commemorative collaboration with UN Environment, complete with a talk show

2017.06.01
Nippon Television Network Corporation (Nippon TV) welcomes the World Environment Day on June 5, 2017 with a collaborative event with UN Environment (United Nations Environment Programme), the leading global environmental authority that sets the global environmental agenda, promotes the coherent implementation of the environmental dimension of sustainable development within the United Nations system and serves as an authoritative advocate for the global environment.

Nippon TV participated in the video campaign for the 2015 United Nations Climate Change Conference (COP 21), promoted by the World Meteorological Organization (WMO), and became Japan's first commercial television broadcaster to collaborate with UN. World Environment Day 2017 is Nippon TV's second collaborative effort with the UN family.

Coincidentally, Nippon TV's weather mascot Sorajiro is welcoming his 10th anniversary on air. Famous for having kept busy with various issues including eco conservation, the environment, disaster prevention, and education, Sorajiro celebrates his 10th anniversary by partnering with the UN Environment to promote ecological awareness leading up to World Environment Day.

From left: Mr. Minoru Kihara, Mr. Keith Alverson, PhD, Sorajiro
From left: Mr. Minoru Kihara, Mr. Keith Alverson, PhD, Sorajiro|© NIPPON TV