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Sokkuri Sweets to be produced as a series for Quibi

2020.07.28

Sokkuri Sweets to be produced for Quibi: the name for the tasty new series will be "Eye Candy" and starring Chrissy Teigen as an executive producer.
 

Is it real or is it cake? To answer that question, Quibi announced the new series 'Eye Candy,' based on Nippon TV 's format 'Sokkuri Sweets', to be produced by Main Event Media, an All3Media America company, and executive produced by Chrissy Teigen via her Suit & Thai Productions.

Based on the wildly popular game show 'Sokkuri Sweets' from Nippon TV, Japan's leading multi-platform entertainment powerhouse, the series is centered around teams of celebrities and civilians who will attempt to identify outrageous edible creations designed to look like everyday ordinary objects. With the objective to distinguish edible (and delicious!) creations from real objects, the suspense hilariously builds to when contestants must make their choice - and then take a bite! 

"I've been fascinated by all the mind blowing cake videos seen around the world and I'm thrilled to be a part of introducing Eye Candy to many others. Disclaimer: We are not responsible for any feelings of confusion, betrayal or cravings that may ensue from watching this program," said Chrissy Teigen.

"When we first viewed the original Japanese series the closest reference that came to mind was Willy Wonka and the Chocolate Factory. Literally anything that appears on set could be made of chocolate or an undercover cake creation. The culinary artistry on display in the show is incredible and at the same time utterly ridiculous in all the right ways," said Jimmy Fox, President of Main Event Media. 

The hit Japanese format was originally unveiled by Nippon TV, as an offering at MIPTV 2019 and the deal was finalized between Nippon TV and All3Media America for the format to stream in America under the new name Eye Candy on Quibi.

"Congratulations to Chrissy, Jimmy and Quibi for finding our signature dish/format amidst the myriad of delicious plates/shows in the world! Sokkuri Sweets airs each New Year's Day on our Nippon TV Network all throughout Japan to stellar ratings. Families watch the hottest and trendiest celebrities of the moment bite into a doorknob, a plant, or even a shoe, to find out if it was eye candy or an actual object! The pastry chef creates objects that are impossible to detect if it's real or a sweet confection; the suspense is immense, and the result is so satisfying," said Atsushi Sogo, President of International Business Development, Nippon TV. "I am very confident that Quibi audiences will be glued to the screen to find out for themselves and look forward to many mouth-watering episodes."

The series is executive produced by Jimmy Fox, Linda Lea, Soichiro Shimada and Tom Miyauchi (Nippon TV), Chrissy Teigen, and Luke Dillon (3 Arts Entertainment), co-executive produced by Stephanie Valentin and Amy Stamford, and produced by Main Event Media (United Shades of America, Top Elf) and All3Media America, Suit & Thai Productions (Chrissy's Court) and Good Egg Entertainment (Chopped, Dishmantled). Eye Candy is based on 'Sokkuri Sweets', a gameshow format produced by Nippon TV.



About Nippon TV
Nippon TV is Japan's leading multiplatform entertainment powerhouse and ratings champion broadcaster as well as owner of streaming giant Hulu Japan. One of the biggest successes for the nation's finest producer of all genres of programming is the Emmy Award-winning Dragons' Den/Shark Tank, a globally successful business show format that has more than 40 versions in 186 territories across all continents of the world. Following closely are the successes of scripted formats Mother and Woman -My Life for My Children-, whose Turkish versions have become mega-hits that have gone on to air in nearly 40 territories around the world, a first for a format from Japan. Mother has also been sold to South Korea, Ukraine, France, Thailand, and more, making it one of the most exported formats out of Asia. The company is also achieving great success with BLOCK OUT, its action-packed game show format that has been sold to Thailand, Indonesia and Vietnam, Spain and Holland. Over 90% of its content IP is fully owned by Nippon TV, in addition to well-established businesses that span VOD/live-streaming engineering, animation/film production, fitness clubs, eSports, and android creation/digital mixed reality technology. Nippon TV is leveraging its coveted platform to revolutionize digital media in an ever-changing industry to solidify its presence and brand as a global media powerhouse.