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TBS Variety Show Otoraction Takes First Place at ContentAsia Awards 2021
On August 27 the TBS sound variety show Otoraction produced by Tokyo Broadcasting System Television, Inc. (TBS) won Best Asian Original Game Show at the ContentAsia Awards 2021. The title“Otoraction” combines the Japanese word “oto” (sound/music) with “attraction”, and it’s a brand new music-themed game show format that appeals to people around the world.
ContentAsia, Asia’s leading entertainment industry magazine, holds the ContentAsia Summit international television program trade fair in Singapore every year, and in 2020 also began the ContentAsia Awards. Selected entertainment business leaders representing Asian countries serve as judges, carefully evaluating the most compelling content produced each year in Asia.
As in 2020, the awards ceremony was held online this year due to the pandemic. The event was streamed all over the world, and followed closely not only by Asian industry leaders, but also by entertainment leaders in the West, who have been watching Asian markets increasingly closely in recent years for influential new content.
Otoraction is broadcast every Tuesday starting at 7 pm. Singer Takanori Nishikawa and the comedy duo Shimofuri Myojo are the MC team, and take part in the games. Teams face off in fun competitions relating to sound, melody, and rhythm. It’s a bit like being in a digital game, but very much live. It’s all about music and other sounds, full of singing, dancing, laughing and hilariously exasperating sound-related games.
This award will further strengthen TBS’s position in the international market, as the company continues to develop and distribute popular new formats.