"Way Too Kawaii!" set for Asian World Premiere "Kawaii" Screening at MIPCOM.

"Way Too Kawaii!" set for Asian World Premiere "Kawaii" Screening at MIPCOM.
A fashion-set millenial drama series available as a finished program.

"Way Too Kawaii!", the brand-new fashion-set millennial drama from Nippon TV, will be featured as the Asian World Premiere TV "Kawaii" Screening at MIPCOM 2018. Mr. Yudai Chiba, the lead actor, and Ms. Arisa Mori, Nippon TV's Producer will attend the screening.

The world's entertainment content market, MIPCOM takes place in Cannes, France from 15-18 October. The Asian World Premiere TV "Kawaii" Screening will take place at the Palais des Festivals, Auditorium A, on Tuesday 16 October at 11:30am.

"Way Too Kawaii!" is based on Kozue Osaki's novel "Pretty Ga Osugiru", and runs ten 30-minute episodes. The series is written by Shuko Arai and Mako Watanabe, directed by Mitsuru Kubota, and the producer is Arisa Mori. Filming was completed in spring, and the series is scheduled to be broadcast in October in Japan on Nippon TV's weekly Thursday night drama slot as well as on Hulu Japan, a subsidiary that boasts the largest SVOD subscriber base in the country.

About "Way Too Kawaii!":
Nankichi works for a mega-publishing company and is the star of the literary department, when he finds himself unexpectedly transferred to a fashion magazine. From now on, it's all 20-denier tights, frilly skirts, rainbow spaghetti, and bubble tea, as he struggles to find his way in this new world dominated by strong-willed women. But as he witnesses the professionalism of the models and stylists, he gradually becomes inspired by his new job, and romance even blossoms. The series' aesthetic is driven by kawaii, the candy-coloured cuteness that characterises the youth culture of so-called Harajuku girls - all seen through the eyes of a man discovering this for the first time.