Mobile and smart phones are capable of almost anything these days, but new reality TV format "CELL PHONE RELAY 2.0", co-developed by Yomiuri Telecasting Corporation and FremantleMedia Asia, explores what lies at the devices’ very essence—communication and information sharing.“CELL PHONE RELAY 2.0” expands on an original concept asking members of the public to pass a cell phone from person A to B in the form of relay race to set out for a distant destination. Speaking to the show’s host via a realtime video call, members of the public are now asked to share their life, place of work, family and their friends with the rest of Japan, potentially earning incentives and prizes for their troubles before handing the phone to a new person and setting the relay in motion! A simple yet very ingenious and economical production that uses the latest videophone technology, Cell Phone Relay 2.0 is all about seeing and sharing the lives of people in contained locations.