We followed the story of birth of new knit brand for 2 years.
What we sell is the most important thing…The director of new project fell in love with the high level of technology.
That day, the project members met for the first time to launch a new knit brand.
The project includes Yoshimasa Hoshiba, the editor-in-chief for a popular fashion website based in Tokyo.
He has been brought out as a brand adviser to help the Niigata project hit the market worldwide.
Niigata is famous place for knit. However knit business has been shrinking and now with the spread of Covid-19, the environment is rather depressing but there's something new happening. A new project has been born and is going well.
There are challenges for the company that has been providing high technology to leading brands.