Production Rights for the Thrilling Game Show Acquired by ITV Studios for Major Markets including UK, US, Australia, France, Germany, The Netherlands and Nordics


In a significant announcement for both companies, Nippon TV, Japan's leading multiplatform entertainment powerhouse, and ITV Studios, the leading production and distribution arm of the UK's largest commercial broadcaster, jointly announced today that ITV Studios has acquired the exclusive rights to produce the unscripted game show Red Carpet Survival (30 to 60 minute episodes) in each territory it has an unscripted production base. The production deal spans 33 territories across Europe, the United States, the Middle East, North Africa and Australia, as well as rights to distribute the resulting finished versions worldwide. 

Sales of the format to the rest of the world, including Southern and Eastern Europe, Latin America, and Asia will continue to be handled by Nippon TV.

The announcement was made by Atsushi Sogo, President of International Business Development at Nippon TV, and Mr. Mike Beale, Managing Director, Global Creative Network at ITV Studios.

Red Carpet Survival is a high-energy game show where contestants act as bodyguards who must safely escort a celebrity VIP. Their mission is to make the VIP stay on the red carpet that stretches out to their destination no matter what; it means suffering physical blows and surviving a series of crazy traps such as huge explosions, attacks by robots, and even real crocodiles secretly set on their way. The format was created and produced by Nippon TV's production division that holds the ratings champion position in Japan for six consecutive years, and commissioned to air on Nippon TV to stellar ratings.

"ITV Studios is the perfect partner for us as we roll out the red carpet around the world. This fast-paced, thrilling game show is ideal for family viewing and can turn any location into comedy and jeopardy simply by adding a red carpet," commented Sogo. "With the international success of BLOCK OUT, we are extremely pleased to see the localized versions of yet another high-energy game show format that is sure to keep global viewers fully entertained." 

"Red Carpet Survival is a brilliant concept, which will be great fun for viewers of all ages," said Beale. "We want to be attached to the biggest ideas and the best IP out there and this is a format which falls into that category. It has real global potential and we are excited about working with Nippon TV to roll it out internationally," commented Mr. Beale.