Tokyo Broadcasting System Television, Inc. (TBS) and Sony Picture Television (“SPT”) have reached a global distribution and format agreement for “TIME IS MONEY – THE CELEBRITY LIFEHACK SHOW” - a new format based on the TBS prime-time show “Jitan Seikatsu Guide Show” (26 Hours/Day). Under this agreement, SPT will be in charge of international sales of “Time Is Money,” as well as overseeing local productions of the format. The agreement was brokered by TBS’ format licensing agent, Bellon Entertainment Inc.

“TIME IS MONEY” is the hilarious celebrity lifehack show where your favorite stars share the time saving secrets of their success – and viewers with great lifehacks go home with a fat cash prize, proving once and for all, that TIME IS MONEY.

In TIME IS MONEY, the hosts introduce a panel of funny and crazy celebrities that show off their favorite lifehacks. Little tips and tricks from the stars that have helped them get along can now improve our lives by making things much simpler. Some are fun, some are silly, some are extremely messy, but most of them are the ultimate in ‘take-home TV’ – they can improve your life!

Mayu Sunaga, Director of International Sales at TBS says "Following the footsteps of our format giants “Funniest Videos,” “Takeshi's Castle” and “Ninja Warrior," we have high hopes that SPT can make “Time Is Money” the next global hit from TBS."

Tracy-Jean, Executive Producer, Global Formats, SPT, says: “In the busy world we’re living in, who wouldn’t want to get an extra couple of hours in the day! When we first saw “Time Is Money” we knew that it was a format with truly universal appeal – funny, lively and informative. We can’t wait to bring the show to the international audience”

In place of the annual in-person MIPCOM event which was moved entirely online due to COVID-19, SPT is presenting “Time Is Money” at “Virtual October Formats Fest” (Oct. 1 - 31, 2020) and featuring it at consecutive markets globally. Hopes are high for upcoming local productions in the US and Europe, as well as around the world.

TBS has reinforced its image as a format powerhouse in recent years, not only through development of new formats but also in a wide range of activities including customization and re-packaging of proven domestic formats for the global market. “Time Is Money” is the result of a collaboration with British format specialist Dave Winnan (CEO of Little Delicious Media, known for his success with formats such as “Hell’s Kitchen,” “I’m A Celebrity…Get Me Out Of Here!,” etc.), and was unveiled at MIPCOM 2019 in Cannes, France. 

【About TBS’s Global Content Activities】
With its international forays dating back to the early 60s, TBS has been an aggressive player on the global TV market for over 50 years. In association with Bellon Entertainment Inc., TBS has gained a reputation as a pioneer of successful formats (“America’s Funniest Home Videos,” “You’ve Been Framed,” “Takeshi’s Castle,” “Ninja Warrior” etc.), resulting in 200+ overseas format versions with thousands of episodes which are hugely popular worldwide. On the program distribution side, TBS’s TV and movies of all genres including drama and anime are being enjoyed in over 160 countries and territories on five continents. Leveraging the strength of its IP brands, the company is further reinforcing its initiatives in product merchandising, publishing, theme parks, tie-ups and other multi-faceted activities. With such a track record, TBS has established its presence as a leading content provider, and in 2019, established an International Business Center with three departments as part of a move to further ramp up its international business.

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【About Sony Pictures Television】
Sony Pictures Television (SPT) is one of the television industry’s leading content providers, producing, distributing and carrying programming worldwide in every genre and for every platform. In addition to managing one of the industry’s largest libraries of award-winning feature films, television shows and formats, SPT is home to a thriving global content business, operating a robust portfolio of wholly-owned and joint-venture production companies across the U.S., Europe, Latin America, and Asia Pacific, as well as linear and digital channels around the world. SPT is a Sony Pictures Entertainment Company.