[Mission]BEAJ is dedicated to promoting content produced by Japanese broadcasters worldwide and Japanese culture as a whole, including Japanese cuisine, and the full range of Japanese products and services. BEAJ supports the creation, sharing, and implementation of initiatives designed to contribute to global content promotion. BEAJ aims to expand markets for Japanese broadcast content and the reach and impact of Japanese broadcast culture, increasing appreciation of Japanese culture worldwide, encouraging trade among Japan and other countries, and contributing to national growth generation initiatives including "Cool Japan" and "Visit Japan."[Activities]・Formulating and sharing goals and strategies for promoting Japanese broadcast content globally・Performing market research in global content markets・Supporting initiatives to promote Japanese broadcast content globally・Implementing initiatives to determine the feasibility of promoting Japanese broadcast content in specific global markets・Implementing initiatives to promote the appreciation, popularity, and distribution of Japanese broadcast content globally