Kendama has risen in popularity around the world to exceed its origins as a traditional toy. Its popularity has spread from Japan to America, Europe, and Asia, with Kendama competitions hosted all over the globe. Watch performances from foreign players who outshine even Japanese players. The Kendama World Cup has been hosted yearly in Hatsukaichi City in Hiroshima Prefecture since 2014. It offers its audience the opportunity to witness the clash of superior techniques from the world's top players. In a special show in 2019, a famous teen actor, Fuku Suzuki explained the excitement of the competition. With Hatsukaichi City as its headquarters, the Kendama Movement aims to reach even more audiences.