NIPPON TV'S OLD ENOUGH! LICENSED TO BRICKMEDIA MONGOLIA
BRAND NEW PLATFORM SEEROOTV TO STREAM 20 EPISODES IN FALL 2024
(Tokyo, Japan) October 14, 2024 - Nippon TV has licensed the Mongolian rights to its hit unscripted format Old Enough! to Brickmedia. The first Mongolian version of the format was produced based on Nippon TV's format bible and is set to stream 20 episodes this autumn on SeeRooTV, Mongolia's first kids-only streaming platform.
Old Enough! captures the refreshing wonder, amazement, and charm of little children going on "big adventures" - running errands on their own for the very first time. The children are filled with a sense of determination and noble purpose. A cultural phenomenon in Japan, Old Enough! has been a prime time hit for over 30 years and is a proven ratings powerhouse across all demographics, drawing audiences anywhere it is globally produced. Old Enough! can be adapted in many alternative ways to meet the various production and cultural standards of the producing country. In all cases, the producers meticulously gather research from parents and parental organizations, and parents decide the appropriate challenge for each child. When the child hits the streets, it is always under the watchful eye of hidden cameras and the show's safety team. Educators, parents' groups, and parents have hailed the show for its charming portrayal of the parent-child bond.
The announcement was made jointly today by Raku Iizuka, Format Sales, Nippon TV, and Ariunaa Gansukh, CEO, Brickmedia.
Quote from Ariunaa Gansukh, CEO, Brickmedia
"We fell in love with Old Enough! at MIPCOM 2022. We started by airing Nippon TV's finished version which quickly became a cultural sensation in Mongolia. Producing our own version has been both exciting and challenging, as it's not common for young children here to go out alone. However, this adaptation highlights the resilience and independence of Mongolian children as they navigate environments that can be unsafe. We're thrilled to bring this local version, produced with Nippon TV's expert guidance, to our audience this fall."
Quote from Raku Iizuka, Format Sales, Nippon TV
Old Enough! is a wonderful show that reaffirms the bond between parents and children by capturing the heartwarming moments of children taking on their very first challenges. It is a great honor to be involved in the production of the local Mongolian version with Brickmedia, and I am confident that this adaptation, tailored to the local culture, will create new and touching moments. I look forward to seeing how the core values of the show resonate with families across borders.
About Brickmedia
Brickmedia operates under the larger umbrella of Brickland LLC, a leading toy distributor, and is dedicated to creating and distributing content exclusively for children and family. With a strong focus on child development, Brickmedia offers young audiences access to beloved animations and well-curated kids' content. One of Brickmedia's notable projects is SeeRoo TV, Mongolia's first streaming platform designed exclusively for children.
About SeeRoo TV
SeeRoo TV was created with a strong belief in the transformative power of quality content for young minds. Our mission is clear: to offer children a safe, engaging, and educational digital space where they can discover, learn, and grow. By sparking their curiosity and nurturing a love for learning, SeeRoo TV equips the next generation with the tools to thrive in an ever-changing world. Certified by kidSAFE, the platform offers a variety of content in the Mongolian language, including exclusive programs designed to foster creativity and curiosity in children.
About Nippon TV
Nippon TV is Japan's leading multiplatform entertainment powerhouse and ratings champion broadcaster, as well as owner of streaming giant Hulu in Japan. Over 90% of its content IP is fully owned by Nippon TV and the company has been active in bringing its content to the international market in the form of anime, ready-made programs, formats, and through co-production partnerships. Nippon TV has recently acquired Studio Ghibli, making the Academy Award-winning animation studio its subsidiary.
